The 7 Top Reasons to Market with Direct Mail
1.
It is Powerful: A decade ago, postal mailboxes were overflowing. Today it's the spam boxes and email trash bins that are filled to the brim with your unread messages. Today's direct mail campaigns truly stand out, with more than 70 percent of recipients reading all their postal mail on the day it is delivered.
2.
It is Persuasive: Electronic media cannot deliver the persuasiveness of words and images in print, essential for high payoff campaigns.
3.
It is Precise: Direct mail is the only way to be sure of reaching specific households or businesses in your targeted geographic area.
4.
It is Personal: If you want to have a relationship with your customers, donors or supporters, direct mail provides the most believable personal communications.
5.
It is Acted Upon: That's why direct mail remains the medium of choice for most philanthropies, political campaigns and many small businesses.
6.
It is Measurable: You can track your responses and returns with maximum accuracy.
7.
It is Preferred by your Audience: More than twice as many online donors say they were prompted to give an online gift in response to a direct mail appeal.

List Cleaners™

It used to be merely a good idea to keep your direct mail lists up to date. But now it is mandatory for anyone receiving a bulk mail postage discount from the Postal Service, which is no longer interested in dealing with undeliverable mail from outdated mailing lists.

The List Cleaners Web site provides you with an easy, safe, step-by-step process for uploading and cleaning your mailing lists. Once a week, NCOA licensees (like us) receive an updated list of all the people who have moved in the last 18 or 48 months. We automatically match your list of customers, donors or contacts against the list of movers and update your list with the new addresses of anyone appearing on the mover list. After cleaning your list, we then issue a certification for the U.S. Postal Service that your list is fully up-to-date, which enables you to receive the bulk mail postage discount.

In addition, once you've uploaded your list you can select other features that can result in substantial savings in mailing costs. Our Mark Duplicate Records feature will identify and mark possible duplicate entries in your list for you to remove. Deceased Screening will identify recently deceased individuals. Our Upper/Lowercase feature will give your addresses a more professional look and feel. And our DMA Matchup will identify people who have subscribed to the Direct Marketing Association's Mail Preference List, requesting no unsolicited promotions.

All of this is sure to make your mailing less expensive and more effective!

For more information about List Cleaners, including step-by-step directions and prices, be sure to visit our web site at

www.listcleaners.com

Clean Your List!
It's Mandatory, And will Save You $$ Too!
Specializing in fundraising, political campaigns and new products