The 7 Top Reasons to Market with Direct Mail
1.
It is Powerful: A decade ago, postal mailboxes were overflowing. Today it's the spam boxes and email trash bins that are filled to the brim with your unread messages. Today's direct mail campaigns truly stand out, with more than 70 percent of recipients reading all their postal mail on the day it is delivered.
2.
It is Persuasive: Electronic media cannot deliver the persuasiveness of words and images in print, essential for high payoff campaigns.
3.
It is Precise: Direct mail is the only way to be sure of reaching specific households or businesses in your targeted geographic area.
4.
It is Personal: If you want to have a relationship with your customers, donors or supporters, direct mail provides the most believable personal communications.
5.
It is Acted Upon: That's why direct mail remains the medium of choice for most philanthropies, political campaigns and many small businesses.
6.
It is Measurable: You can track your responses and returns with maximum accuracy.
7.
It is Preferred by your Audience: More than twice as many online donors say they were prompted to give an online gift in response to a direct mail appeal.
The 3Gen Advantage
Nothing drives business like direct mail
Maximizing the speed and lowering the cost of delivery
3Gen bas been providing direct mail solutions to business and non-profits for over a quarter of a century. Our experience, our contacts and our relationships with every aspect of direct mail creation, production, list-management and creative ensure the fastest delivery at the lowest cost. >>Learn More
Complete creative and printing services
We work with leading creative services providers, including writing, editing and design who will produce the most effective contemporary presentations in many different formats. Our outstanding long-term relationships with printers give us a true edge in production and performance. >>Learn More
Tracking and follow-through on responses
3Gen provides extensive mailing list services, including targeted mailing lists, donor database maintenance, detailed follow-through on mailings including responses and follow-up mailings to respondents. >>Learn More
Still the Top producer
Direct mail will drive $630 billion in sales in 2011; Internet marketing $576 billion; $63 billion in direct email sales. According to CEO of Ogilvy, $56 billion is spent on direct mail in the U.S. while less than $40 billion is spent on search, display, email and mobile advertising combined. Every one of OgilvyOne's top 20 clients use direct mail in their marketing mix.
Reaching customers
  • •  Close to 40% of consumers have tried a new business for the first time because of information received via direct mail.
  • •  Nearly 70% report renewing a relationship with a business after a period of time because they received a direct mailing or promotional item.
Aim for the middle
The most stable, motivated and loyal donors and consumers, with by far the most total disposable income, are middle age, middle-class Americans. They are far more comfortable reading and responding to direct mail than they are to Internet and email promotions.
Specializing in fundraising, political campaigns and new products