The 7 Top Reasons to Market with Direct Mail
It is Powerful: A decade ago, postal mailboxes were overflowing. Today it's the spam boxes and email trash bins that are filled to the brim with your unread messages. Today's direct mail campaigns truly stand out, with more than 70 percent of recipients reading all their postal mail on the day it is delivered.
It is Persuasive: Electronic media cannot deliver the persuasiveness of words and images in print, essential for high payoff campaigns.
It is Precise: Direct mail is the only way to be sure of reaching specific households or businesses in your targeted geographic area.
It is Personal: If you want to have a relationship with your customers, donors or supporters, direct mail provides the most believable personal communications.
It is Acted Upon: That's why direct mail remains the medium of choice for most philanthropies, political campaigns and many small businesses.
It is Measurable: You can track your responses and returns with maximum accuracy.
It is Preferred by your Audience: More than twice as many online donors say they were prompted to give an online gift in response to a direct mail appeal.


It's practically impossible to overstate the importance of optimizing your direct mailing lists to ensure the success of your direct mail program. The optimal mailing list will not only contain your own most valuable prospects, but will also include supplementary names and addresses that you can lease or purchase from third-party providers to reach your best new targets.

Targeted direct mailing lists can be expensive, so 3GEN will help you in analyzing and selecting the best providers of supplementary direct mailing lists for each of your projects.

With 25+ years in the direct mail industry, we work with many top mailing list providers, and each of them specializes in different types of mailing lists at different price points.

We will work with you to identify the most important qualities for your project's audience, be they geographic, demographic, interest-based, or life-stage. We will then recommend to you the mailing list provider who will give you the most costeffective and targeted enhancements to your current list.

Extending your reach and impact
Specializing in fundraising, political campaigns and new products