It's practically impossible to overstate the importance of optimizing your direct mailing lists to ensure the success of your direct mail program. The optimal mailing list will not only contain your own most valuable prospects, but will also include supplementary names and addresses that you can lease or purchase from third-party providers to reach your best new targets.
Targeted direct mailing lists can be expensive, so 3GEN will help you in analyzing and selecting the best providers of supplementary direct mailing lists for each of your projects.
With 25+ years in the direct mail industry, we work with many top mailing list providers, and each of them specializes in different types of mailing lists at different price points.
We will work with you to identify the most important qualities for your project's audience, be they geographic, demographic, interest-based, or life-stage. We will then recommend to you the mailing list provider who will give you the most costeffective and targeted enhancements to your current list.