The 7 Top Reasons to Market with Direct Mail
1.
It is Powerful: A decade ago, postal mailboxes were overflowing. Today it's the spam boxes and email trash bins that are filled to the brim with your unread messages. Today's direct mail campaigns truly stand out, with more than 70 percent of recipients reading all their postal mail on the day it is delivered.
2.
It is Persuasive: Electronic media cannot deliver the persuasiveness of words and images in print, essential for high payoff campaigns.
3.
It is Precise: Direct mail is the only way to be sure of reaching specific households or businesses in your targeted geographic area.
4.
It is Personal: If you want to have a relationship with your customers, donors or supporters, direct mail provides the most believable personal communications.
5.
It is Acted Upon: That's why direct mail remains the medium of choice for most philanthropies, political campaigns and many small businesses.
6.
It is Measurable: You can track your responses and returns with maximum accuracy.
7.
It is Preferred by your Audience: More than twice as many online donors say they were prompted to give an online gift in response to a direct mail appeal.

ABOUT 3GEN

3Gen bas been providing direct mail solutions to nonprofits and businessess for over a quarter of a century. Our experience, contacts and relationships with every aspect of direct mail creation, production, list-management and creative services ensure the fastest delivery of the highest quality direct mail promotions and solicitations at the lowest cost.

In addition to our world class direct mail services, we work with leading creative services providers, including writing, editing and design providers who will produce the most effective contemporary presentations in many different formats. Our long-term relationships with printers give us a true edge in production and performance. 3Gen provides extensive mailing list services, including targeted mailing lists, donor database maintenance, response analysis and follow-up mailings to respondents.

The 3GEN Listcleaners™ (www.listcleaners.com) web site service provides National Change of Address (NCOA) services as per U.S. Postal Service requirements for all bulk mailings. The LIstcleaners service ensures that your mailing list is up-to-date at a truly low cost, with the fastest turnaround time, while handling an extraordinary variety of list formats.
Serving our clients for more than 25 years
Specializing in fundraising, political campaigns and new products