The 7 Top Reasons to Market with Direct Mail
It is Powerful: A decade ago, postal mailboxes were overflowing. Today it's the spam boxes and email trash bins that are filled to the brim with your unread messages. Today's direct mail campaigns truly stand out, with more than 70 percent of recipients reading all their postal mail on the day it is delivered.
It is Persuasive: Electronic media cannot deliver the persuasiveness of words and images in print, essential for high payoff campaigns.
It is Precise: Direct mail is the only way to be sure of reaching specific households or businesses in your targeted geographic area.
It is Personal: If you want to have a relationship with your customers, donors or supporters, direct mail provides the most believable personal communications.
It is Acted Upon: That's why direct mail remains the medium of choice for most philanthropies, political campaigns and many small businesses.
It is Measurable: You can track your responses and returns with maximum accuracy.
It is Preferred by your Audience: More than twice as many online donors say they were prompted to give an online gift in response to a direct mail appeal.


3GEN will provide you with the widest range of customizable printing solutions to ensure that your direct-mail piece will produce lasting results for your organization. Through our in-house printing facilities and long-term relationships with top printers for your specialty printing needs, we provide the highest quality/lowest cost solutions that are designed to exceed your expectations in every way.

We specialize in variable data printing, and we can help you grow your response rate by making your next mailing truly personal. Studies show that personalized direct mail pieces can generate response rates from anywhere to 3 to 10 times higher than non-personalized pieces.

Whatever the opportunity may be, you can depend on our professionalism and hands-on customer support from beginning to end in order to deliver the printing and mailing services you need, on time and within your budget.

Call us today for a free consultation and price quotes on all your direct mail printing and mailing needs.

3GEN Makes It Personal
Specializing in fundraising, political campaigns and new products